People Rely Less on Consumer Reviews for Experiential than Material Purchases
Dai, Hengchen, Cindy Chan, and Cassie Mogilner (2019), accepted at Journal of Consumer Research
Preferences for Experienced versus Remembered Happiness
Mogilner, Cassie, Baba Shiv, and Sheena S. Iyengar (2013), “Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment,” Journal of Consumer Research
Experiential Gifts Foster Stronger Social Relationships Than Material Gifts
Chan, Cindy and Cassie Mogilner (2017), “Experiential Gifts Foster Stronger Social Relationships Than Material Gifts,” Journal of Consumer Research
Happiness from Ordinary and Extraordinary Experiences
Journal of Consumer Research
June 2014