Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

Research

Jul 3

Mogilner, Cassie, Jennifer L. Aaker, and Ginger L. Pennington (2008), “Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention,” Journal of Consumer Research

Time Poverty and Time Affluence

Travis Tatman

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

Can’t Decide? Look for the Label

Care to Know the Motivation Behind That Gift, Love?