


Eternal Quest for the Best: Sequential (vs. Simultaneous) Option Presentation Undermines Choice Commitment
Mogilner, Cassie and Michael I. Norton (2018), "Preferences for Experienced versus Remembered Happiness," Journal of Positive Psychology




How Happiness Affects Choice
Mogilner, Cassie, Jennifer Aaker, and Sepandar D. Kamvar (2012), “How Happiness Affects Choice,” Journal of Consumer Research






Giving Time Gives You Time
Mogilner, Cassie, Zoë Chance, and Michael I. Norton (2012), "Giving Time Gives You Time," Psychological Science


Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter
Aaker, Jennifer L., Kathleen D. Vohs, and Cassie Mogilner (2010), “Non-Profits Are Seen as Warm and For-Profits as Competent: Firm Stereotypes Matter,” Journal of Consumer Research




