Travis Tatman 7/8/08 Travis Tatman 7/8/08

Can’t Decide? Look for the Label

The New York Times
July 28, 2008

Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

Mogilner, Cassie, Jennifer L. Aaker, and Ginger L. Pennington (2008), “Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention,” Journal of Consumer Research

Care to Know the Motivation Behind That Gift, Love?

The Washington Post
February 11, 2008